Paul Jackson, originally from New Zealand, moved to his adopted country South Africa in 1998, after five years tenure in the UK & Ireland.

Paul's working life began in commercial radio where he performed with distinction as a media consultant for Primedia New Zealand, a holding company for 21 radio stations. He then embarked on a journey overseas and moved to South Africa in 1998 where he co-founded AFI.

Paul's area of specialisation is in the conception and implementation of new marketing platforms, brands, events and ideas, borne from his strong strategic marketing background.

Paul relishes his role as CEO of one of South Africa's leading fashion marketing companies.